Purple shampoo for clean blonde, silver, white or lavender hair.Silver Savior Shampoo busts brassiness and keeps blonde, silver, white or lavender shades fresh and bright. Powerful purple pigments tone and cool, provitamin B5 softens and plumps and wheat proteins strengthen and thicken. Here’s a tip: you can even use Silver Savior Shampoo to tone after a lightening treatment — that’s how potent it is.Squeeze and massage a small amount into wet hair. Leave in for one to two minutes depending on desired neutralization.