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Last updated on 26/07/2021 

Ultra’s Terms of Use 

These Terms of Use outline the rules and regulations for the use of Ultra. They work together with our Privacy, Cookie and Refund/Return Policies which sets out the legal terms that apply to your use of our Website.  

These Terms of Use provide the rules, terms and guidelines that govern the Website (www.ultra.com.cy) (hereinafter referred to as the ‘’Website’’) of Ultra Prime LTD (hereinafter referred to as the ‘’Company’’) which you must follow, in order to use/access our Website. You are in an agreement with these Terms of Use, otherwise you are not allowed to use this Website and you should immediately terminate such usage.  

By using our Website you are deemed to have agreed to comply with and be bound by these Terms of Use, which in conjunction with our Privacy Policy, govern our relationship with you in relation to this Website. You may only use our Website if you agree to these Terms of Use. If you do not agree to them, we recommend you should stop using our Website.  

You reserve the right to change any of these Terms of Use from time to time without prior notice. Any change will become effective immediately after being posted to this Website. By continuing to use this Website, you are agreeing to any such change. 

Your use of this Website and these Terms of Use are governed by the laws of the Republic of Cyprus, the courts of which shall have exclusive jurisdiction over any disputes arising hereunder from the use of the Website.  

Please read these Terms of Use carefully and make sure that you fully understand them prior to using our platform and/or Website. By accessing our Website we assume you accept these terms and conditions in full. Do not continue to use Ultra if you do not accept all of the terms and conditions stated on this page. By using the Website and its Services you agree to be bound by these Terms of Use.  

 The following terminology applies to these Terms of Use: "Customer", “You” and “Your” refers to you, the person accessing this Website and accepting our Company’s Terms of Use. "The Company", “Ourselves”, “We”, “Our” and "Us", refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Customer and ourselves, or either Customer or ourselves. 

Any use of the above terminology or other words in the singular, plural, capitalization and/or he/she or they, are taken as interchangeable and therefore as referring to same. Ultra is an online marketplace platform. All information on the Website has been provided by the Vendors we collaborate with and are able to change and/or amend at any time without prior notice. 

Ultra is not responsible for any technical and/or physical problem of the goods offered on the Website. Ultra is not liable of any complications that may arise during your visits through our Website due to your slow and/or lost internet connection.  


1. Understanding these Terms of Use 

When certain words and phrases are used in these Terms of Use, they have specific meanings (these are known as 'defined terms'). You can identify these defined terms because they start with capital letters (even if they are not at the start of a sentence). Where a defined term is used, it has the meaning given to it in the section of the Terms of Use where it was defined (you can find these meanings by looking at the sentence where the defined term is included in brackets and speech marks). 

We have used headings to help you understand these Terms and Conditions and to easily locate information. These Terms of Use are only available in the English language.  


2. Pricing terms 

In some cases, Ultra may limit the ability of Vendors to offer different pricing on their own online and/or physical shops to ensure that we can continue to build a strong customer trust and operate a viable business model, so at the same time our customers can continue to benefit from the efficiencies generated by our platform in terms of reduced search cost, increased choice and high service levels. We continually invest in the development and improvement of our platform to attract customers. Limitations can help to prevent any issues arising and balancing the benefits that Vendors derive from joining the platform, in terms of visibility and cost savings, against Ultra's investments to continue offering and improving our services.   


3. Cookies 

By using Ultra’s Website, you consent to the use of cookies in accordance with our Privacy Policy which you can find in the designated sections on the menu bar and/or at the bottom of the page. We strongly encourage our customers to read and fully understand our Cookie Policy prior to their consent. 

We would also like to bring to your attention that most of the modern-day interactive websites use cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those people visiting. For more information in regards to cookies, please read our Cookie Policy. 

  

4. License 

Unless otherwise stated, Ultra Prime LTD and/or its Partners own the intellectual property rights for all material displayed on Ultra's Website. All intellectual property rights are reserved. You may view and/or print pages from Ultra for your own personal use subject to restrictions set in these terms and conditions. 

Despite the above mentioned, you are prohibited to republish, sell, rent, sub-license, reproduce, duplicate or copy material from our Website. You may also not redistribute content from Ultra unless content is specifically made for redistribution purposes. 

 Without prior approval and express written permission from us, you may not create frames around our Web pages or use other techniques that alter in any way the visual presentation or appearance of our Web site and may cause complication to us. 

  

5. Content Liability  

We shall have no responsibility or liability for any content appearing on your desktop upon our Website that may be interpreted as libellous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third party rights.  

  

6. Reservation of Rights  

We reserve the right at any time and in our sole discretion to request that you remove all links or any particular link to our Website. You agree to immediately remove all links to our Website upon such request. We also reserve the right to amend these terms and conditions and its linking policies at any time. By continuing to link to our Website, you agree to be bound to and abide by these linking terms and conditions. 

  

7. Alternative Dispute Resolution 

All consumer residents in Europe have the right to file a complaint for any dispute stemming from online sale of goods and services contracts. This is an outside of the court method, using the alternative dispute resolution platform established by the European Commission. The relevant ODR (Online Dispute Resolution) platform is available at http://ec.europa.eu/consumers/... 

You can contact us through email at [email protected]. 

  

8. Disclaimer  

To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our Website and the use of this Website (including, without limitation, any warranties implied by law in respect of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill). Nothing in this disclaimer will: 

  • Limit or exclude our or your liability for death or personal injury resulting from negligence; 
  • Limit or exclude our or your liability for fraud or fraudulent misrepresentation; 
  • Limit any of our or your liabilities in any way that is not permitted under applicable law; or 
  • Exclude any of our or your liabilities that may not be excluded under applicable law. 

To the extent that the Website and the information and services on the Website are provided free of charge, we will not be liable for any loss or damage of any nature. 


9. Our Services 

The services we offer allow you to search through the Website and purchase goods from a large number of Vendors (hereinafter referred to as ‘’Partners’’) in Cyprus. However, as stated above, the contract for the purchase of the goods is between you and the relevant Partner. This means that it is the Partner (not us) who is legally responsible for selling the goods to you. 

In order to use the Services you must be over 18 years of age and posses a valid credit card or debit card issued by a bank accepted by us. We reserve the right to refuse any request made by you if we inspect that you are prohibited from using our Services and visiting our Website.

If your order is accepted, you will receive an email confirmation with the details of your order. When placing an order you undertake that all details you provide to us are true and accurate, that you are an authorized user of the credit or debit card used to place your order and that they are sufficient funds to cover the costs of the goods. 

When you place an order , you will receive an acknowledgement email confirming receipt of your order. This email will only be an acknowledgement and will not constitute acceptance of the order. A contract between you and us for the purchase of the goods will not be formed until your payment has been approved and we have obtained your credit or debit card details. 


10. Our liability to you in relation to the Services  

If, in providing the Services to you, we fail to comply with these Terms of Use, we are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms of Use or our negligence, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if it was an obvious consequence of our breach or if it was contemplated by you and us at the time you started using the Services. We do not in any way exclude or limit our liability for: 

• death or personal injury caused by our negligence;  

• fraud or fraudulent misrepresentation;  

• any other liability which cannot be limited by law.  

In cases that the goods are damaged or defective, the Vendor shall be liable and responsible for any replacement. 


11. The goods 

We attempt to be as accurate as possible in the description of the goods displayed on the Website. However, as the descriptions are based on information provided by the Partners (who remain responsible for them), we cannot guarantee that all details are always accurate, complete or error free.  The images of the goods on the Website are for illustrative purposes only, and although we attempt to display colours accurately, we cannot guarantee that your computer's display of the images accurately reflects the true colour of the goods. 

We do not allow Partners to offer flawed items or goods of lower quality than the corresponding market standards for sale on the Website. If an item you have ordered is not as described, is flawed or of a lower quality, you can return it to us and we will liaise with the Partner on your behalf. Once the item is received by the relevant Partner, you will receive a full refund of the defective goods, or alternatively a discount, replacement or repair for the good where possible, agreed on a case by case basis by us. We will refund you any applicable delivery charges and any reasonable costs you incur in returning the goods (we will advise you whether the goods will be collected from you or whether you need to arrange for them to be returned).  

As a consumer, you have legal rights in relation to goods that are faulty or not as described. Nothing in these Terms of Use will affect these legal rights. 

The goods sold by the Partners are supplied for your domestic and private use only. You agree that you will not use the goods for any commercial, business or re-sale purposes. You further agree that you will not export, reexport, or otherwise transfer the goods to another country and/or for business sale.  


12. Ultra’s Partners 

The contract for the purchase of the goods is between you and the relevant Partner. We are acting as the agent and are authorized by the relevant Partner to conclude the contract on its behalf but we are not a party to that contract and you are not purchasing the goods directly from us. 

We request that all Partners using the Website have and maintain reasonable business policies which comply with our own business policies. We cannot, however, be responsible for the Partners’ business policies. If you are unhappy with the goods or service you have received from a Partner, you should contact us and we will liaise with the relevant Partner on your behalf to try and resolve the issue. 

Further information about the Partners and the goods they offer is available upon demand on [email protected] 


13. Orders 

By completing the check-out process and placing an order by clicking the "Place Order" button on the checkout page, you are offering to purchase the goods from the relevant Partner (and not directly from us). Your order for the goods is subject to these Terms of Use which are incorporated into the contract between you and the relevant Partner. All orders are subject to availability and confirmation of the order price, which is determined by the relevant Partner. After entering into the contract for the goods with the Partner, the Partner will be under a legal duty to supply you with goods that are in conformity with the contract. Legal title to the product purchased will pass to you upon your payment being accepted. Risk in the goods will remain with the Partner and/or Ultra (as applicable) until it is delivered to you at the address specified when you placed your order. 

To order goods you must be over 18 years of age and possess a valid credit or debit card. By placing an order, you are promising that all details you provide are true and accurate, that you are over 18 years of age, that you are an authorized user of the credit or debit card used to place your order and that there are sufficient funds in the account to cover the cost of your order. 

The Website allows you to check your order and correct any errors before completing a purchase. Please take the time to read and check your order at each page of the order process as you are responsible for ensuring that the information you provide is accurate (for example, the correct goods, quantities, size, colour, etc.). 

When you place an order, we will send you a confirmation email, which concludes the contract between you and the Partner. Only those goods listed in the dispatch confirmation email are included in the contract between you and the Partner. In the confirmation email you will also receive the invoice with all the necessary information.

Whilst we try and ensure that all details, descriptions and prices that appear on the Website are accurate, as this information is provided to us by the Partners, there may be cases where errors occur. If we discover an error in the price of any goods that you have ordered, we will inform you of this as soon as possible and, acting on behalf of the Partner, give you the option of reconfirming your order at the correct price or cancelling it. If we are unable to contact you, your order will be treated as cancelled. If you cancel and you have already paid for the goods, you will receive a full refund as soon as possible. 

Once we have verified your payment details and the Partner has accepted and approved your order for delivery, we will email you to inform you of this. In the unlikely event that we or the Partner encounter a problem when processing your order, we will contact you and may possibly request further information to try and resolve the issue. 

We reserve the right not to submit your order to the Partner, and the Partner reserves the right not to accept your order if, for example, the good ordered is out of stock, has been withdrawn or is otherwise not available, or if we are unable to obtain authorization for your payment or if you do not meet the eligibility criteria (e.g. you are under 18). 

  

14. Delivery 

The estimated delivery date of the goods will be stated in your order confirmation email (same day delivery – next day delivery and estimated by our partners delivery). 

In certain circumstances our delivery partner may provide you with optional services when delivering your order, such as: (a) signature release: opting out of the requirement to provide a signature on delivery; (b) reschedule a new delivery date: selecting a delivery date that best suits you. By selecting any of these services, including through any default preferences you may have selected with our delivery partner separately, you acknowledge and agree that Ultra shall bear no responsibility or liability for any loss or damage that may result from delivering your order in that way. 


15. Delivery & Refunds 

The preparation of each order is done by the Vendors that we collaborate with and the delivery of the final goods is being executed by QuickBox LTD which is the courier service that we collaborate with. Payment is also made directly through the Website. 


16. Returns and Cancellation 

Please see our Returns & Refunds Policy for information on returns. 

Cancelling under the Consumer Contracts Regulations: This means that, during a certain cancellation period, if you change your mind or for any other reason you decide you do not want to keep the purchased goods, you can notify us of your decision to cancel the order. 

Once the goods are returned to the relevant Partner you will receive a full refund. 

To cancel a contract, you must clearly inform us, preferably: 

• Through our Live Support Chat

• By telephone on 70004077 giving us your name, address and order reference; or 

• By sending us an email at [email protected] 


17. Legal Guarantee 

When the Customer buys goods, either in a store or online, he/she is entitled according to Cyprus and EU legislation at least two years warranty. The Partner or manufacturer is responsible for any damage or defect of the good within the two-year warranty and without any repair costs (materials, labour, etc.) for the Customer. 

If a product purchased by the Customer within the EU proves to be defective, or does not match the description / features, or does not meet the advertising specifications, or does not have the quality and performance that goods of this type typically have, then the Customer is entitled to: 

  • Product repair 
  • Product replacement 
  • Price reduction 
  • Cancellation of the contract and full refund. 

Warranty Limitation:  

This warranty does not apply to physical damage. It also does not apply if: 

  • the defect was caused by the product being subjected to use contrary to the manufacturer's instructions, harsh use, exposure to moisture or extreme thermal or environmental conditions or abrupt changes in these conditions, corrosion, oxidation, unauthorized alterations or connections, unauthorized opening or repair, repair using unauthorized spare parts, misuse, improper installation, accident, natural phenomena, spillage of food or liquid, influence from chemicals or other actions beyond the reasonable control of the Partner (including indicative defects such as consumables batteries, all of which have a limited lifespan) unless the defect was caused directly by defects in materials, designs or human labor; 
  • the product serial number, auxiliary date code or IMEI number have been withdrawn, deleted, tampered with, altered or illegible; 
  • the defect was caused by a faulty network operation; 
  • the defect was caused by the fact that the product was used or associated with a component that does not fit the technical characteristics of the device; 
  • the defect is due to a file or program, which was placed in the internal or external memory of the device. 

In order for this limited warranty to be valid, the Customer must present the original purchase invoice of the goods.  

  

18. Access to the Website  

The Website is available and is free of charge and you are responsible for making all arrangements necessary for you to have access to the Website. You are also responsible for ensuring that all persons who access the Website through your internet connection are aware of these Terms of Use, and that they comply with them. 

We reserve the right to withdraw or amend the Website without notice and, from time to time, we may restrict access to all or parts of the Website. We will not be liable to you if, for any reason, the Website is unavailable at any time or for any period. 

When you visit the Website and/or submit an order, you are communicating with us electronically and you agree that all agreements, notices, disclosures and other communications that we send to you electronically (whether on our behalf or on behalf of the Partners) satisfy any legal requirement that same communications be in writing. 


19. Your conduct  

You must not use the Website in any way that causes, or is likely to cause, the Website or access to it to be interrupted, damaged or impaired in any way. You understand that you are responsible for all electronic communications and content sent from your computer to us and you must use the Website for lawful purposes only. 

You must not use the Website for any of the following: 

  • In any way that breaches any applicable local, national or international law or regulation. In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect. To cause harm, annoyance, inconvenience or needless anxiety to any person. 

We, in compliance with any enforceable law, will report any such breach to the relevant law enforcement authorities and disclose your identity to them.  


20. Our liability in relation to the Website  

We may update or change the Website or its contents at any time but we are under no obligation to do so. Please note that this means any of the content on the Website may be out-of-date at any given time. The content on the Website is provided for general information only. It is not intended to amount to advice on which you should rely. We make no representations, warranties or guarantees, whether express or implied, that the Website, or any content on it, is accurate, complete, up-to-date or will be free from errors or omissions. To the fullest extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to the Website, or any content on it, whether express or implied. 

We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of the Website or to your downloading of any content on it, or on any website linked to it.  

Our Partners strive to provide high quality services on a daily basis. In the context of good faith, our Partners are not responsible and are not liable for any errors in features, photos and goods prices listed on the site and cannot guarantee that there will be no errors for any reason during the import and/or price of goods. Our Partners make every effort to provide high quality services but cannot guarantee that there will be no interruptions or errors. 

  

21. Privacy Policy 

We only use your personal information in accordance with our Privacy Policy. Please take the time to read this carefully, as it includes important information about how we collect and use your data. By using the Website, you consent to the use of your data as described in our Privacy Policy and you warrant that all data provided by you is accurate. 


22. Intellectual property, software and content 

We are the owner of all intellectual property rights on the Website and its content (such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations and software including the presentation and compilation of the same) (hereinafter referred to as the ‘’Content’’). The rights on the Website and the Content are protected by international copyright laws as well as by any relevant domestic law concerning copyright, authors' rights and database right laws. All such rights are reserved. 

You must not create and/or publish your own database that features substantial parts of the Website (e.g. our prices and product listings) without our prior written consent. 

Except where expressly stated to the contrary, all persons (including their names and images), third party trademarks and images of third party goods, services and/or locations featured on the Website are in no way associated, linked or affiliated with us. Any trademarks/names featured on the Website are owned by the respective trademark owners. 

All content in the online store, including badges, images, graphics, photos, drawings, texts, etc. are the intellectual property of our Partners and is protected under the relevant provisions of Cyprus law, European law and international conventions. 

In addition, any software available for downloading from this server is the intellectual property of our Company: 

  • the use of such documents by this server is restricted for informational and non-commercial purposes only or is for personal use only and will not be copied or placed on another computer network or distributed by other means of communication; 
  • there is absolutely no interference with the documents. Any other use is strictly prohibited by law and may result in severe civil and criminal penalties. Violators will be prosecuted.  

It is forbidden to copy, transfer or to create a derivative work based on this content or misleading the public about the actual provider of the online store. Reproduction, dissemination, transmission, re transmission of the material, or any other use of the content in any way or medium for commercial or other purposes is permitted only with the prior written consent of us or any other copyright holder. Their appearance on the site should in no way be construed as a transfer or assignment of their license or right of use. 

The Logos and Trademarks of our Partners that are on our Website are registered by our Partners to the respectful authorities and no liability shall apply to us for any duplication of them.

  

23. Other important information 

Severability - Each of the sections and paragraphs of these Terms of Use operates separately.  

Waiver - If you breach these Terms of Use and we take no action, or if we delay in taking action, that does not mean that we have waived our rights and we will still be entitled to use our rights and remedies. If we do waive a breach by you, we will only do so in writing (signed by one of our Directors), and that will not mean that we will automatically waive any later breach by you. 

Entire agreement - These Terms of Use constitute the entire agreement between you and us and they supersede any and all earlier agreements between you and us. 

Events outside of our control - We and the Partners will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations to you if such failure or delay is caused by an event outside of our control (hereinafter referred to as the ‘’Force Majeure Event’’). An event outside of our control means any act or event beyond our or the Partners reasonable control such as act(s) of God, wars, terrorist attacks, embargos, pandemics, riots, strikes, lock-outs, trade disputes, fires, floods, earthquakes or other natural disasters, break-down, inclement weather, interruption of transport, Government action or failure of public or private telecommunications or transport networks. If such an event takes place and it affects the performance of our or the Partners’ obligations to you: (i) we will contact you as soon as reasonably possible to notify you; and (ii) our and the Partners’ obligations to you will be suspended for the duration of the event. Where the event affects delivery of goods to you, we will contact you to arrange a new delivery date after the event is over. 

Complaints - We operate a complaint handling procedure which we will use to try to resolve disputes when they first arise, please let us know if you have any complaints or comments. Please see our Contact Us page for details of how to get in touch with us. 

   

24. Prohibited uses 

In addition to other terms as set forth in the Agreement, you are prohibited from using the Website or its Content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses. 

  

25. Governing Law and Jurisdiction 

Anything related to your order, use of the Websites or these Terms of Use are governed by the Laws of Cyprus. The courts of Cyprus shall have the exclusive jurisdiction over any dispute or claim relating to these Terms of Use. The Company fully complies with the provisions of Cyprus Law regarding the sale as well as the European provisions for Consumer Protection.  

Contracts through the online store are governed by European and Cyprus law, in particular by legislation governing matters relating to e-commerce, distance selling and consumer protection. Similarly, the site has been created and is controlled by us in Cyprus and the Cypriot Legislation will guide the use of the site and its interpretation. If the User chooses to access the site from another country, he/she has the responsibility to follow the Laws of that country. 

Any dispute that arises and which arises from the contractual relationship between us and the Customer, the competent Courts of Cyprus are responsible for resolving it. Both parties can resolve any issues arising through Alternative Dispute Resolution (ADR). 

  

26. Changes to the Terms of Use 

We may revise and update these Terms of Use from time to time in our sole discretion. All changes are effective immediately when we post them and apply to all access to and use of the Website thereafter. Your continued use of the Website following the posting of revised Terms of Use means that you accept and agree to the changes. You are expected to check this page from time to time so you are aware of any changes, as they are binding on you 

We reserve the right to modify this Agreement or its policies relating to the Website or Services at any time, effective upon posting of an updated version of this Agreement on the Website. When we do, we will revise the updated date at the top of this page. Continued use of the Website after any such changes shall constitute your consent to such changes. 


27. Errors and Omissions Excepted

Errors and Omissions Excepted"= means that while, every care is taken to ensure that all information on this website is correct, there may still be errors on this website. If you find an error or omission please let us know and we will correct it as soon as possible after verification. We apologise for any inconvenience that may be caused.

28. Contacting us 

If you would like to contact us to understand more about this Agreement or wish to contact us concerning any matter relating to it, you may do so via the contact form or send an email to [email protected] and/or call us at 70004077.